
Axis Technology Software, LLC, separate division of AXIS Technology, LLC company, that focuses on DMsuite™: Data Masking solution. DMsuite data masking tool is a product that profiles, provisions, and masks data without slowing down business processes or time-to-market that is needed for enterprises whose business success depends on protecting customer and proprietary information. DMsuite integrates seamlessly with all existing platforms and applications, providing a powerful and cost-effective way to secure customer and company data throughout the entire enterprise.
Quintagroup helped AXIS Technology Software, LLC with their new Plone-based site development. We provided brand new Plone theme, based on Plone 4, and a bunch of additional tools for managing the website.
Site's front page includes carousel banner - changeable set of rotating images added to the site’s front page with help of Products.Carousel. Banner images rotate every several seconds, besides site visitor can browse any of them by covering the corresponding banners titles in the banner bottom bar. Each banner is linked to different site sections.
AXIS website footer consists of 3 blocks of text, each one is independent from another and they all are managed through different places.
Plone default automatic tabs generation was not suitable in this case: the requirement was to enable multilevel navigation. For this purpose we used quintagroup.dropdownmenu package that allows creating many-level navigation tabs in portal_actions via Zope Management Interface. CMF Action and CMF Action Category were used as a basis for creating nested navigation tree.
AXIS website includes News & Events portlet that collects information from the site’s corresponding sections. Quintagroup developed custom portlet to gather all the needed information and render it in the required manner. This new portlet quintagroup.portlet.collection extends default Plone collection portlet with some useful features:
In order to optimize the use of background images on different site section, they were combined into CSS sprites. This manipulation allowed to improve site performance: site response time reduced due to less number of HTTP requests. As a result, site pages are now loaded faster.
Quintagroup was addressed with the request to improve http://www.axistechnologyllc.com site visibility for search engines. They need more searchers to be able to find the site among their competitors. Quintagroup carried out a thorough analysis of the website, many issues were fixed during the work. The complete SEO report contains detailed listing of the implemented changes. The following are some most important issues.
Many portal pages included titles and descriptions that were not descriptive enough. Quintagroup analysed a whole spectrum of keywords/keyphrases related to site's content. After outlining most popular keywords, we updated site objects' titles, meta titles, descriptions, and shortnames to be more keywords-oriented.
There used to be many pages indexed by Google, some of them should not be indexed at all, and some of them are not reachable any longer due to site content removal. Such URLs were listed as such, giving 'crawl errors'. To exclude unnecessary URLs from being indexed we configured robots.txt file not to index URLs that end with */view?searchterm=None or */image_view_fullscreen.
But since those pages were already indexed, we had to remove them form Google Index using Remove URL functionality at Google Webmaster Tools.
There are many static text portlets with internal links created on the site's top content area. The problem with such links was that they were relative, e.g.:
<a href="contact-info">... </a>
this caused duplicated content: the same content available at several web addresses. Too many different URLs with the same content appeared as a result of this relative linking. That is why we updated the corresponding HTML code and changed links from relative to absolute:
<a href="/contact-info">... </a>
Such "wrong" links were on different site pages, in the footer elements and bottom portlet listings. We updated all the links and got rid of the duplicated content issue.